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MARKETING FUNNEL ALIGNED TO SALES TARGETS
Develop and manage marketing lead funnel models based on historical conversion rates and align to sales and revenue targets. Provide weekly snapshots, and adjust marketing program spend and lead qualification programs based on the latest results.
INTEGRATED MARKETING, SALES AND FINANCIAL PLANNING
Create marketing campaign and program plans and models that align to sales staffing and revenue plans, as well as financial budgets and forecasts. Leverage driver-based forecasting that models campaign expenses to number and types of programs. Model different scenarios based on sales staffing models and revenue targets.
INSIGHTFUL TREND REPORTING
Analyze current vs. historical performance of marketing campaigns and programs with monthly, weekly or daily snapshots. Create week-over-week reports that allow analysis across regions, divisions, product lines and markets.