Marketing

Host Analytics for Marketing

Maximize ROI of marketing spend and ensure alignment of campaigns and programs to sales targets. Deliver timely and meaningful insights on marketing programs to key stakeholders.

MARKETING FUNNEL ALIGNED TO SALES TARGETS

Develop and manage marketing lead funnel models based on historical conversion rates and align to sales and revenue targets. Provide weekly snapshots, and adjust marketing program spend and lead qualification programs based on the latest results.

INTEGRATED MARKETING, SALES AND FINANCIAL PLANNING

Create marketing campaign and program plans and models that align to sales staffing and revenue plans, as well as financial budgets and forecasts. Leverage driver-based forecasting that models campaign expenses to number and types of programs. Model different scenarios based on sales staffing models and revenue targets.

INSIGHTFUL TREND REPORTING

Analyze current vs. historical performance of marketing campaigns and programs with monthly, weekly or daily snapshots. Create week-over-week reports that allow analysis across regions, divisions, product lines and markets.

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In Both Gartner Magic Quadrants For Corporate Performance Management

The Host Analytics Promise

Host Analytics is committed to increasing your organization’s performance through our Enterprise Performance Management (EPM) cloud-based platform.

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