Our Leadership

Collectively, we have some of the deepest experience in enterprise performance management and cloud computing to support a common goal—to ensure the success of our customers
Ron Baden
Chief Executive Officer
Dan Fletcher
Chief Financial Officer
Christelle Flahaux
Chief Marketing Officer
Martin Cooke
Chief People Officer
Sanjay Vyas
Chief Product Officer
John Head
Vice President of Enterprise Sales & Global Channels
Mark Sando
Vice President of Customer Success
Jon Kamelhar
Vice President of Professional Services
Eash Iyer
Vice President of Data Integrations
Craig Willis
Vice President of Training and Support
David Fishman
Managing Director, Vector Capital
Deborah Farrington
Founder and General Partner, StarVest Partners
Stephen Goodman
Vice President, Vector Capital

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Ron Baden is the current CEO at Host Analytics. Prior to this role, he led the sales team at Host Analytics as chief revenue officer, and is responsible for driving the integration and alignment between marketing, sales, and customer support. A seasoned veteran with more than 20 years of hands-on experience in the EPM space leading engineering, product management, sales, and professional services, Ron has vast knowledge and executive sales experience across multiple distribution channels at enterprise and SaaS companies, and has a proven track record for consistently driving market leading growth rates.

He possesses deep cloud DNA and has witnessed first-hand the increasing adoption of cloud-based EPM solutions, recognizing that, ‘The cloud has revolutionized the way we deliver complex software applications, and it is now the preferred software delivery model for organizations of all sizes.'

Previously, Ron led the Professional Services division at Host Analytics for seven years, where he managed the internal services, partner enablement, and data integration teams. Under his leadership as senior vice president of services, his team successfully deployed more than 500 customer implementations; was instrumental in signing the Dell Boomi partnership agreement; and delivered numerous large-scale EPM projects to customers with more than 3,000 users.

Prior to joining Host Analytics, Ron served as the CEO and president of RTC Consulting, a consulting firm, that specialized in implementing EPM solutions, where he led the company’s strategic direction and oversaw the support of the IBM Cognos and Microsoft product lines.

In 2006, Ron was vice president of services at Merador, a Cognos Platinum Partner, where he was responsible for defining the services and product strategy, and helping the company achieve Platinum status. He also spent time implementing the Hyperion product lines, as well as working for Comshare, a leader in the EPM space.

Ron holds a Bachelor of Business Administration degree in Accounting from Georgia Southwestern State University.

Dan joined Host Analytics as the CFO in 2019; he also serves as a Vice President of Value Creation with Vector Capital, a leading, San Francisco based private equity firm focused on investing in middle market technology companies.

With over 11 years of private equity and financial operations experience, Dan specializes in post-acquisition performance improvement, financial and operational diligence, interim management, and organizational transformation. Areas of expertise include profitability analysis and improvement, budgeting and forecasting, strategic planning, operating strategy design and execution, cash flow and working capital management, sales force effectiveness, organizational design, M&A, post-acquisition integration, and project management.

Prior to joining Vector, Dan was a Manager for Alvarez & Marsal’s Private Equity Services Division, where he served in various interim management roles for portfolio companies of major private equity firms that were Alvarez & Marsal clients. Previously, Dan was an Associate with Sterling Partners, a private equity firm based in Chicago.

Dan, who is a Certified Public Accountant, holds a B.S. and Masters from the University of Missouri, where he graduated with honors.

Christelle Flahaux is a seasoned professional drawing on more than 17 years of experience in customer and field marketing, including senior leadership roles at some of the tech industry’s most recognized and fastest-growing B2B companies.

Her experience expands across all areas of marketing, including marketing operations, forecasting, market analysis, and lead generation. Sales and marketing alignment for enterprise software teams is Christelle’s particular area of passion and expertise in leading cross functional teams to drive conversions beyond inquiry creation to pipeline and revenue.

She joined Host Analytics in 2017 and serves as chief marketing officer, where she is chartered with driving the overall go-to-market strategy for the company—working collaboratively with regional teams to develop creative sales and marketing programs that increase sales, value and differentiation across markets.

Prior to Host Analytics, Christelle was the vice president of customer field marketing at Domo where she built a global field marketing organization to support the growing enterprise sales team and ushered in a new age of customer advocacy and customer lifecycle management.

A highlight of her career is her time with Ariba, first in field marketing then running demand generation globally, where she tapped into early iterations of ExactTarget’s email marketing platform and Omniture’s web analytics software. From there, Christelle went into the human capital management space with Taleo, then worked for Marketo developing their early outbound efforts, now called Account Based Marketing, before switching to Jive Software, overseeing field and international marketing as well as demand generation.

While at big data software company MapR Technologies, she ran demand generation, field marketing, marketing operations; and created the MapR (Converge) Community where Hadoop developers can learn, communicate and collaborate on projects.

Christelle earned a master's degree in sports marketing from the University of Memphis and a Bachelor of Science in Business Administration from Marquette University.

Martin Cooke is the chief people officer at Host Analytics, where he leads all initiatives for recruiting, retaining, and developing the best talent in EPM, as well as driving leadership and organizational development. A 25-year industry veteran, Martin has extensive experience initiating and delivering innovative development and cultural programs for venture capital-backed start-ups as well as some of the world’s most recognized enterprise software companies including Microsoft, Salesforce, and Business Objects.

Since joining Host Analytics in 2014, Martin has played a key role in elevating the company’s overall performance by leading the organizational strategy, promoting operational effectiveness, and elevating team performance through innovative leadership. Prior to Host Analytics, Martin was responsible for driving the growth efforts of database provider MongoDB. As vice president of human relations and talent at MongoDB, he was responsible for building the culture which supported the company's early-stage hyper-growth. Under his tenure, MongoDB was voted the 14th best place to work in the world. Prior to MongoDB, he drove learning and development for Business Objects before taking his experience to advise and guide other start-ups throughout the USA, APAC, and EMEA on leadership and organizational development.

Sanjay Vyas is an accomplished technologist with a successful track record for building engineering teams that deliver scalable systems and platforms. He joined Host Analytics in 2015 and under his leadership, the company’s engineering team has nearly doubled in size with a top-notch management team. Sanjay has been instrumental in adopting agile software development methodologies, and establishing best practices across the breadth of software development efforts. He also played an integral role in boosting automation coverage and increasing product scalability 20-fold, while rolling out breakthrough features for the company’s cloud-based EPM solutions.

Prior to Host Analytics, Sanjay was vice president of product management at CA Technologies, where he led the development efforts of a platform that harvested insights from unstructured data using Big Data and Data Science. Before that, as vice president of software engineering at CA Technologies, he was responsible for overseeing all SaaS delivery encompassing 15 enterprise application products, 13 data centers, and a team of 250 engineers. With his strong technical background in developing, deploying and supporting multi-tenant SaaS applications, Sanjay helped the company re-architect its portfolio of on-premise applications to enable them for cloud deployment.

Previously, he was vice president and general manager of SaaS at Arcot Systems Inc. for ten years; and during his tenure, the company grew to become one of the leading providers of cloud-based, authentication and digital signing solutions for 13,000 banks and financial institutions with more than 100 million cardholders enrolled. Arcot Systems was acquired by CA Technologies in 2010.

Sanjay has a B. Tech in Metallurgical Engineering from IIT Bombay and a Master of Business Administration from the University of California, Berkeley. He holds multiple patents in payment authentication and analytics of unstructured data; and is the co-author of a book, “The Cloud Security Rules: Technology is your friend. And enemy. A book about ruling the cloud”, which explains the different aspects of cloud security to business leaders, CxO's, IT managers, and decision makers.

Twenty-five-year veteran in the Enterprise Performance Management, Data & Analytics industries. John has served hundreds of organizations with their strategies, processes, implementations and adoption of new solutions and capabilities to drive performance across an enterprise. John has held leadership roles at Arthur Andersen, Hyperion, Hitachi Consulting and Slalom Consulting before coming to Host Analytics to lead Global Channels and Enterprise Sales for Host.

Mark Sando is an accomplished enterprise software professional that leads our Customer Success team, where he focuses on the ongoing success and satisfaction of all Host Analytics customers. Under his leadership, the team is responsible for ensuring customers achieve long-lasting business value from their initial onboarding through ongoing renewals.

Previously, Mark led a regional Professional Services team at Host Analytics for two years delivering hundreds of successful implementations. His focus on strategic solutions helped customers optimize their business processes and improve timeliness and accuracy of their financial and operational data.

Mark has over 20 years of industry and consulting experience advising hundreds of companies on the optimal use of their performance management software, business processes, and best practice integration to ensure delivery of world class financial process solutions. He’s helped customers like Boeing, Agilent, Fitbit, Amazon, and Ingram Micro receive maximum return on IT investments.

He earned a Bachelor of Science degree in Finance from University of Florida Warrington College of Business.

Jon Kamelhar leads the Professional Services and Customer Training teams at Host Analytics. He is a highly effective and creative consulting practice manager with substantial experience managing complex customer and partner relationships. An expert in the development of structured methodology throughout the project life cycle, Jon ensures successful results for our customers.

Jon has led successful implementation projects in multiple verticals to small, medium and large sized businesses in media, entertainment, logistics, retail, manufacturing, higher ed, aerospace and financial services. He has in excess of 20 years of experience delivering EPM solutions.

In 2015, Jon was hired as a regional manager in Professional Services, responsible for customer implementations and a regional consulting staff at Host Analytics.

Prior to joining Host, Jon was Vice President of Professional Services at Longview Solutions, an EPM solution provider based in Ontario, Canada, where he held a number of leadership positions in their Professional Services organization. He was promoted to run their North American consulting group in 2008.

Jon holds a bachelor’s degree in Business Administration from the State University of New York at Albany.

Eash Iyer leads the Data Integrations services teams at Host Analytics. Over the past two years, he has managed highly efficient teams that are focused on the ongoing success and satisfaction of Host Analytics customers. He has spearheaded the technology aspects of strategic relationships with Workiva, Sage and Prevedere.

Eash has extensive experience in business strategy and operations, building distributed teams, managing and delivering large scale, enterprise wide applications in Fortune 500 companies.

He has over 20 years of experience in IT and Business Management. Eash has held management roles in a variety of consulting firms and has successfully run a product and consulting company that has served some of the largest enterprises in the Bay Area. He has played pivotal roles in strategic MDM, BI, and Big-Data programs at companies such as Cisco, NetApp, VMware, and Intuit.

Eash conceptualized and created a multi-tenant SaaS DW/Visualization product that had a successful launch at DEMO Fall 2013.

Eash earned a BS in Math and a MBA in General Management from Pune University, India.

Craig Willis is an established customer support professional who leads our Customer Support and Customer Training Teams, where he ensures that customers fulfill their potential with the Host Analytics platform.

Prior to working at Host, Craig amassed 20 years of customer service experience in his home country of the United Kingdom working for several major UK and global companies including TLT LLP, Sainsbury’s, and Axa Sun Life.

Craig has been at Host Analytics since 2007 taking roles in Technical Operations, Training and Support. His experience and knowledge of the company have established unique insights across the organization which enable him to play a pivotal role on behalf of the customer with the engineering and product teams at Host.

During his time at Host Analytics, Craig has been instrumental in building teams that provide the wide range of skills that customer support and training teams need to build content with a focus on customer success.

David is a Managing Director and joined Vector in 2006. He manages the Private Equity Investment Team and has been actively involved in Vector's investments in SafeNet, RAE Systems, Aladdin Knowledge Systems (merged with SafeNet), Teletrac (formerly Trafficmaster), Technicolor S.A., Open Solutions, ChyronHego, Allegro Development, Saba Software, and Halogen Software (acquired by Saba).

David currently serves on the Board of Directors of Allegro Development, ChyronHego, and Saba Software. David was previously a Director of Technicolor S.A., SafeNet (acquired by Gemalto), RAE Systems (acquired by Honeywell), Teletrac (acquired by Danaher), and Aladdin Knowledge Systems (merged with SafeNet). He sits on the investment committee of both the private equity funds and the Vector Credit Opportunity Fund. He was named the Technology Investor of the Year – North America by ACQ Finance Magazine.

Prior to joining Vector, David worked at Goldman, Sachs & Co. for 10 years and was a Managing Director in the Mergers and Acquisitions area, focused primarily on technology and media transactions. David worked closely with senior management teams to analyze and execute a variety of strategic alternatives, including mergers, acquisitions, divestitures, and leveraged buyouts. In his time at Goldman, David led or participated in over 30 transactions worth an aggregate value of $120 billion, including transactions involving Microsoft, eBay, Adobe, IBM, Oracle, and PeopleSoft. Prior to Goldman Sachs, David worked at JPMorgan where he was responsible for raising debt financing for the firm’s corporate clients.

David has an MBA with Distinction from the J.L. Kellogg School of Management at Northwestern University and a B.A. with honors in Economics from Duke University.

Ms Farrington is a co-founder and managing partner of StarVest Partners, L.P., a New York City based venture capital firm that invests in software, data & analytics and business services. Founded in 1998, StarVest has invested in many leading software-as-a-service and internet marketing companies, including NetSuite (NYSE: N), where Ms Farrington was lead director and chairman of the Compensation Committee until its sale in November 2016 to Oracle for $9.3 billon, Veracode sold to CA Technologies, Fieldglass sold to Madison Dearborn and then to SAP for $1 billion, iCrossing sold to Hearst, MessageOne sold to Dell, Insurance.com sold to QuinStreet and Iron Solutions sold to Trimble. Ms. Farrington has over 30 years of private equity and venture investing, finance and operating experience. Prior to founding StarVest, Ms. Farrington held positions including: President and CEO of Victory Ventures, LLC, a New York-based private equity investment firm where she also served as chairman of Staffing Resources, Inc.; and Managing Director of Asian Oceanic Group, a Hong Kong-based merchant bank.

Earlier in her career she held management positions spanning international and domestic investment banking and securities analysis with Merrill Lynch & Co. based in New York, Hong Kong and Tokyo, and was an officer with The Chase Manhattan Bank. On behalf of StarVest, Ms. Farrington currently sits on the Boards of CrowdTwist, Snag-a-Job, Take the Interview and Xignite. She is also a director and chairman of the Compensation Committee of Collectors Universe, Inc. (NASDAQ: CLCT). She has been named multiple times to the Forbes Midas 100 List of top venture capitalists in the United States. She is a graduate of Smith College, where she is a Trustee, and holds an MBA from Harvard Business School, where she is a member of the Dean’s Visiting Committee.

Stephen is a Vice President at Vector Capital and joined the firm in 2014. He was involved in Vector’s investments in Host Analytics, Synamedia, Saba, and Vispero, as well as the portfolio management of Gerber Scientific and Cambium Networks.

Prior to Vector, Stephen worked at Bain & Company in Boston. While at Bain, he provided strategic guidance to clients in the Technology, Telecommunications, and Healthcare sectors, and worked on a number of M&A transactions as part of Bain’s Private Equity Group.

Stephen received his MBA with distinction from the Harvard Business School. He graduated from the Massachusetts Institute of Technology with a B.S. in Physics.