VLOG: 3 Ways Finance and Marketing Can Stay Aligned During the Quarter
In order to grow a company, finance and marketing have to stay in lock-step. Saran Raksincharoensak, Finance Director, and Amanda DePaul, Vice President of Demand Generation at Host Analytics, sit down to discuss how they work closely together to ensure alignment and help grow the business. In this video, they’ll focus on three reports: actual…
3 Planning Initiatives Sales and Finance Should Agree On
Bottom-up, top-down, middle-out – sometimes it seems like there are a dozen different ways to generate a sales capacity and quota attainment model and getting started can be overwhelming. Sales and finance may inherently have different priorities, but in the planning process both teams have the same goal: develop a model that predicts with accuracy…
Swissport Gains Transformational Insights to Optimize Finance and Operations
Swissport is the world's largest provider of ground and cargo handling services in the aviation industry, moving more than 4 million tons of cargo a year in 48 countries. But as Kim Lanham, the director of FP&A for Swissport North America, found out, the U.S.-based operation had room for improvement in how it moved and…
Webinar Recap: How to Align Finance and Operations
In today’s fast-changing and highly competitive global marketplace, companies can’t afford to have Finance and Operations running off different playbooks.
3 Ways the CFO and Finance Can Partner with the CMO
Today’s CFO - and by association everyone who works on the Finance team - plays a more strategic role within the organization than ever before.
The Evolving Role of the CFO: From Scorekeeper to Business Partner
Over the past few years, the position of CFO has evolved quickly from one that simply deals with keeping track of the numbers to a valuable executive team member who contributes to the overall business strategy.
Battling Data Silos: 3 Tips to Finance and Operations Integration
Finance is often flying half blind. Charged with tasks such as budgeting, planning, forecasting, and reporting Finance executives are often only able to see half the picture: the limited amount of data that they have.
Tear Down This Wall: Finance as a Business Partner
The clear mandate for Finance in the coming years is to be a strategic partner to the entire business - not just a number-crunching function. But breaking down the “walls” or silos presents many challenges and opportunities for improvement.
Role Model for the CFO as Strategic Advisor and Better Business Partner
For many years the industry has been talking about the evolving role of the CFO from back-office scorekeeper to strategic advisor and business partner
Dollars and Sense: Finance as a Business Partner
As we’ve seen in the evolution of Finance and the CFO’s role, strategy and planning have enhanced the traditional back-office support provided by the Finance department. But beyond Finance, there remains ample opportunity for CFOs and their teams to better partner with sales, marketing, and other key business areas.